Growing at a CAGR of 7.36 per cent, the global yoga clothing market is estimated to grow by $18.88 billion from 2024-2028, according to Technavio. The growthwill be driven by an increasing number of yoga practitioners with a trend towards introduction of new technologies and features in yoga clothing. However, unpredictable raw material prices will continue to pose a challenge to this growth.

Currently experiencing several new trends, the yoga clothing market is dominated by a growing demand for items like yoga pants and tops. Besides comfort and functionality, consumers are demanding yoga clothes that allow them to move freely and breathe easily. To cater to these demands, brands are offering yoga apparels in a variety of colors and prints.

Additionally, yoga apparels made from eco-friendly and sustainable materials are becoming increasingly important in the market. Consumers are opting for yoga clothes that are not only comfortable and stylish but also environmentally conscious.

Fluctuations in the global raw material prices is one of the challenges being faced by global yoga clothing manufacturers. Key players like adidas AG, Nike Inc, Puma SE, and LululemonAthleticaInc are affected by price fluctuations of synthetic fibers such as Spandex and the scarcity of quality polyester. This volatility impacts their profit margins, making it difficult to anticipate investments and control costs.

Another area of concern includes the increasing competition from various brands, domestic and international. Consumers’ growing demand for high-quality, comfortable and affordable yoga clothing is compelling brands to focus on innovative designs, sustainable materials, and effective marketing strategies

Brands need to also optimise their supply chain and consider outsourcing production to reduce costs. Additionally, they need to boost their digital presence and delivery systems for online sales.