Fast fashion giant H&M plans to launch a co-branded collection at the Shanghai Fashion Week in October 2024.
To be launched in collaboration with the Chinese designer brand Garçon by Garçon, the collection titled, ‘Le Soleil The Sun,’ will feature women’s wear, men’s wear, unisex items and accessories. The collection blends ancient Greek and classical Persian influences form the 5th century BC with traditional Eastern aesthetics.
Founded by designer Tang Dayun, Garçon by Garçon is known for its unique visual storytelling that merges Eastern and Western narratives, scroll drawings, and mythological techniques.
Dayun hopes, thenew collection will bring a fresh perspective to the public's wardrobes, becoming a staple in everyday life, and symbolising ‘everyone’s sun.’
The collection also aims to highlight and support the creativity of local design talents, bringing more attention to the new generation of Chinese fashion designers.
