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H&M to stop using conventional cashmere

Swedish retailer H&M plans to phase out the use of conventional cashmere in its collections due to environmental and animal welfare concerns. The business will stop placing orders on conventional cashmere at the end of next year. 

The brand will continue to work for a more transparent supply chain, where cashmere is sourced from sustainable sources that are independently certified by standards that cover both animal welfare and environmental aspects. If the cashmere industry in the future meets its sustainability criteria, the brand would consider turning to virgin cashmere again.

 

 
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