As a part of its efforts to connect with a broader international customer base, casual fashion brand Hazzys has launched a new global online store. Besides Korean, the new website also offers services in English and Chinese languages.

The website allows customers worldwide to shop online, find store locations, receive updates on flagship stores, and browse a comprehensive archive of Hazzys' brand campaigns.

Currently serving markets such as China, Vietnam, and Taiwan, the new website will also help the brand gather and analyze customer data to inform its global marketing strategies, says Hazzys.

During a two-week trial period, the site was accessed from 63 different countries, with new user registrations from seven.

For the English-language version, the highest traffic came from Vietnam, the United States, Indonesia, Russia, and India, in that order. Meanwhile, the Chinese-language service saw the most visits from Taiwan, mainland China, Hong Kong, the US, Japan, and Australia.

Known for its preppy, British-inspired style, Hazzys continues its international expansion, with plans to enter both the Indian and Middle Eastern markets later this year.