The EU’s strategy for sustainable and circular textiles is going to have a far reaching impact on the global industry including India’s. So says Wazir Advisors.
Once implemented, the sustainability strategy will actively target the issue of overconsumption through consumer awareness campaigns. The current trend of closets flooded with clothes will see a makeover. Producers as well as consumers are likely to become more conscious of the products’ suitability, durability and ability to be reused and recycled.
In March 2022, the EU issued this strategy that outlines its 2030 vision for textiles. By 2030, textile products placed in the EU market will be long-lived and recyclable, to a great extent made of recycled fibers, free of hazardous substances and produced in respect of social rights and the environment.
Other aims are to ensure consumers benefit longer from high quality affordable textiles, fast fashion goes out of fashion, and economically profitable reuse and repair services are widely available.
In such a scenario Indian apparel exporters have to undertake product development based on the use of recycled and alternate fibers, digitisation of all business processes, adoption of ESG guidelines and adoption of material traceability solutions.
In 2021-2022, India’s apparel exports to the EU were around 26 per cent of India’s total apparel exports.