India’s retail market is said to be the world’s third largest consumer economy.
The Indian retail industry has emerged as the world’s fifth-largest global destination in the retail space. It accounts for over ten per cent of the country’s Gross Domestic Product and around eight per cent of employment.

Various initiatives to enhance the retail industry in India are seen as a positive step forward. Demonetization slowed down business across the country but with the Indian customer’s growing interest for global brands and quality shopping experience, brands’ commitment to the Indian market remains high and the overall market continues to be positive.

Brick-and-mortar vs online is not a debate anymore. The kirana store has survived. The typical Indian consumer uses both online and offline touch-points. Brands should find the right mix of channels and offer the strategic blend of online–offline options to customers. Neighborhood stores which have a huge loyalty base can lure younger customers by going online.

Malls are definitely seen as the preferred shopping destination of the consumer as the customer can hang out with entertainment and food chains available around.

Compared to high streets, malls witnessed an increase in lease rentals and land prices.

Brands have to balance their presence between malls and high streets.