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Instagram guides fashion industry in LA

Fashion-industry leaders in Los Angeles far prefer to use Instagram as their social media of choice than any other digital outlet. Most are gravitating towards making social-media decisions in-house rather than using outside consultants.

Social media has emerged as the most enlightened concept for the future of the apparel industry followed by integrated systems between manufacturing and retailing. Eight per cent think 3-D fitting is important, followed by 3-D printing by four per cent of fashion-industry leaders.

Technology is transforming the fashion industry. Social media is shaping consumer tastes. LA industry executives are much more likely to believe that a multi-channel distribution strategy incorporating stores with online sales is their biggest opportunity.

New fashion brands prefer to sell online rather than selling to bricks-and-mortar stores at the start of business. Later, they branch out to pop-up stores or other retail outlets or are sold to private investors/private-equity companies.

Los Angeles is the number one center in the United States for manufacturing clothing, with 30,600 employed in the sector. Fashion companies prefer to put their roots in Southern California because of the talent and ease of logistics and access to fashion designers and local suppliers.

 

 
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