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Intertextile Apparel Fabrics to introduce Digital Solutions Zone at Autumn 2024 edition


In response to the rapidly evolving landscape of the textile industry, Intertextile Shanghai Apparel Fabrics – Autumn Edition 2024 is set to introduce the pioneering Digital Solutions Zone. Scheduled from Aug 27-29, 2024 at the National Exhibition and Convention Center, this debut zone expands the fair’s offerings significantly as it celebrates its 30th anniversary.

Spearheaded by Wilmet Shea, General Manager, Messe Frankfurt (HK), this initiative underscores the industry's quest for cutting-edge solutions in sourcing, manufacturing, and retailing. Emphasising technologies such as additive manufacturing, big data analytics, virtual reality, and generative AI, the zone aims to empower exhibitors specializing in digital sustainability, personalized production, and innovative production technologies.

The zone will facilitate interactions between over 4,000 exhibitors and an international audience of 95,000 visitors, comprising manufacturers, fashion brands, designers, and retail chains eager to gain a competitive edge.

Among the key highlights from past editions, companies like Shima Seiki showcased 3D fabric design solutions, enhancing efficiency across research, development, and production. Meanwhile, Avery Dennison demonstrated advancements in RFID technology, aiming to optimize supply chain efficiency and sustainability.

In addition to the Digital Solutions Zone, the fair will feature other specialised zones like Accessories Vision, Beyond Denim, and the new Econogy Hub focusing on sustainable textiles. These zones collectively support the show's role as a comprehensive hub for the global apparel textile industry.

Co-organised by Messe Frankfurt (HK), the Sub-Council of Textile Industry (CCPIT), and the China Textile Information Centre, Intertextile Shanghai Apparel Fabrics – Autumn Edition promises a dynamic showcase of innovation, networking opportunities, and industry insights, set against the backdrop of Shanghai, the heart of global textile manufacturing.


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