Foraying into the skiwear segment, Bestseller-owned Jack & Jones has launched its first Fall/Winter collection.
Offering an extensive range comprising 50 apparel items, the new Jack & Jones Ski collection features five pairs of trousers, six jackets, performance underwear, sweatshirts, fleeces and t-shirts, as well as accessories like hats, gloves, skiing goggles, etc.
Having a margin coefficient of 2.8, the collection will be retailed across Jack & Jones traditional stores, especially retail chains like Intersport or Sport 2000. However, it will also be sold to independent retailers in cities and resort. The collection was recently showcased at the Sport Achat trade show in Grenoble, in the French Alps.
Bestseller plans to sell this France-inspired skiwear collection in 15 markets, including Italy, Spain and Greece. It will also be available at Jack & Jones monobrand stores from the next winter season. In France, Jack & Jones is distributed via 1,200 independent retailers and around 50 monobrand stores. The brand plans to expand its network of monobrand stores to 80 by FY25-end.
