Singer will assume responsibility for all aspects of the J Crew and J Crew Factory brands. Jan Singer moves from Victoria’s Secret. At the lingerie brand she was responsible for leading the company’s intimates business and its network of 1,000 stores and digital platforms. She worked to improve the brand’s performance by introducing innovations in its core categories, while also relaunching its sleep business and introducing exclusive collaborations. She has also been at Nike, where she oversaw the successful launch of products including the Nike Flyknit and the Nike Free as well as innovations such as Nike Seamless, Nike AeroLoft and Nike Tech Fleece. Singer has skill and experience in driving growth and modernization at omnichannel brands.

J Crew is a fashion retailer. In the third quarter J Crew’s revenues were up one per cent while the net loss widened significantly. The new CEO is expected to help in rebuilding the strategic positioning and prestige of the brand and company. The J Crew group currently operates more than 500 retail locations in the US. Sales at the J Crew brand fell four per cent in fiscal 2018. The company’s attempts to relaunch and reposition its namesake brand have proved to be largely unsuccessful.