Kering, a leading luxury goods conglomerate, has appointed Laurent Claquin as its Group Chief Brand Officer, effective July 1st, 2024. This strategic move, under the helm of Deputy CEO Jean-Marc Duplaix, signifies Kering's commitment to fortifying its corporate brand identity and expanding its global footprint.
Claquin's tenure as President of Kering Americas since 2012 and his extensive leadership experience within the group, including roles in communications and corporate social responsibility, position him well for this pivotal role. His mandate encompasses synchronizing Kering's communication strategies across diverse regions, leveraging a unified editorial calendar, and spearheading high-profile events to bolster brand initiatives.
The creation of this role underscores Kering's ambition to maintain consistent messaging across all touchpoints, amplifying brand visibility and influence. Claquin's multifaceted background, spanning luxury retail and cultural institutions, equips him to navigate the complexities of Kering's diverse portfolio. His appointment reflects Kering's dedication to strategic growth and brand excellence in the dynamic luxury landscape.
