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Kiabi expands its presence in Middle East plans to open stores in Brazil, China, India

Retailer Kiabi is focusing on expanding its presence in Middle East, and recently inaugurated a new market to the list: the United Arab Emirates. With the help of local partner Al Futtaim Kiabi's has opened two stores. Al Futtaim opened a first shop at the Dubai festival city mall and another at the Ibn-Battuta Mall.

Kiabi main growth vector is international expansion and the latest market it entered is Dubai. According to Al Futtaim the company is also planning to set up a local e-store. Kiabi's objective is to finally become the leader in affordable family fashion in the entire Middle Eastern region.

Kiabi recorded a revenue of €1.9 billion, up 4.6 per cent in 2017. Besides its presence in Europe, the retailer plans to expand even in the Maghreb region and targeting the opening of its first stores in the major emerging markets of Brazil, China and India in 2018. By 2021 Kiabi plans to generate 50 per cent of its revenue outside France. The brands strategy relies on three vectors, a focus in those markets that are accessible for Kiabi through a subsidiary, multi-channel franchising for the less accessible markets and a purely online presence for market niches.

 
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