A global leader in supply chain solutions for consumer brands and retailers, Li & Fung has entered into a licensing partnership with contemporary apparel brand Sanctuary to produce and distribute a new range of women’s premium denims. Set to launch in February 2025, this debut collection will be available at specialty retailers, department stores, and on sanctuaryclothing.com, with nationwide wholesale distribution.
The brand’s partnership with Li & Fung will enable Sanctuary to significantly expand its denim category, blending modern lifestyle aesthetic with a commitment to sustainability. The new range will feature responsibly sourced cotton, recycled materials, and eco-friendly washes that minimise water and chemical use, aligning with Sanctuary’s environmental values. The collection will offer a range of styles, from core to fashion-forward designs.
The denim range will include a versatile assortment of perfect-fitting jeans in various cuts, such as skinny, crop, straight, bootcut, slim wide, wide, and barrel styles. It will also offer denim shorts in a range of cuts with 5” and 6.25” inseams alongwith A-line denim skirts, boyfriend jackets, and boxy fit jackets. Washes in this collection will range from white to light, medium, dark, and black colorways.
Deb Polanco, Co-Founder and Chief Creative Officer, Sanctuary, says. Li & Fung’s expertise helps the brand to respond to growing consumer demand for denim apparels, while staying true to its DNA and sustainability mission.
A trusted partner for top brands for over 25 years, Li & Fung specialises in creating collections from concept to delivery. Now expanding its licensing division, Li & Fung is partnering with national brands across various categories and price points. The collaboration with Sanctuary will diversify the brand’s denim offerings and expand its reach.
