In a highly competitive and fragmented global lingerie market, the dynamics are shifting as working women play a pivotal role in driving its growth. Lingerie market is growing at 7.8% CAGR to reach USD 73.56 Bn by 2029, according to a report Maximising Market Research 

With diverse product lines and operations in various regions, these industry leaders strive to gain a competitive edge. Utilizing a robust research methodology, the report provides a bottom-up analysis to determine the market size. 

The report underscores the increasing number of working women globally as a driving force behind market growth. As women actively participate in the business sector, driven by education and economic growth, their improved disposable income fuels the demand for comfortable and fashionable lingerie. 

Moreover, their modern lifestyle choices, such as fitness activities and social events, contribute to the rising popularity of sports bras, shapewear, and other lingerie products. However, the report highlights the unorganized sector as a significant restraint on market growth. 

Local suppliers dominate this segment, offering affordable and customizable lingerie options that pose a challenge to established companies. Furthermore, the emergence of new entrants and direct-to-consumer sales through cross-border e-commerce platforms intensify competition and hinder the growth of established fashion brands and retailers.