Owned by the Authentic Brands Group, denim lifestyle brand, Lucky Brand has partnered with Velocity Global Brands to expand into the workwear market. Through this collaboration, Velocity will design, manufacture, and distribute men’s and women’s workwear for the Lucky Brand across the US and Canada.
Launching this fall, the new Lucky Brand workwear collection will combine durability, function, quality, and comfort. It will feature protective apparel such as coveralls, overalls, bibs, and scrubs, as well as outerwear. Key workwear attributes like triple-needle stitching, water and odor resistance, and quick-dry capabilities will be incorporated into the garments. The collection will be available at select department and specialty stores.
Reflecting its denim roots and Americana aesthetic through various products, Lucky Brand has evolved into a comprehensive lifestyle brand. The brand’s partnership with Velocity allows consumers to integrate its signature style into all aspects of their lives, says Alexandra Rodriguez, Vice President-Nautica and Lucky Brand, ABG.
With 20 factory partners in eight countries, Velocity Global Brands provides comprehensive sourcing solutions for various brands, including Quicksilver, Geoffrey Beene, Palm Beach 1922, and Monarchy.
Chris Laurita, Co-CEO, Velocity Global Brands, adds,the company’s partnership with the Lucky Brands enables it to offer consumers an opportunity to wear their favorite brand at work.
