Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, now have a strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Because color plays a starring role in visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers also color Atlas by Archroma offers 4,320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service.
MintModa founder and creative director Sharon Graubard says the customer is visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people. The emotional draw of color, hardwired into humans, becomes an ever-more powerful marketing tool.
The Color Atlas by Archroma represents a true labor of love, says Chris Hipps, Global Director, Archroma Color Management. The idea is to offer our customers options they never dreamed of. In fact, the level of color curation dovetails with the passionate drive and relentless commitment towards excellence, he added.
