Following a successful debut this past February at Spring Fair, Moda x Pure is set to return to Autumn Fair 2025 from September 7-10 at the NEC Birmingham. This second edition will be energized by a larger brand lineup and a renewed mission to champion the evolving needs of independent fashion retailers.
With a strong emphasis on conscious consumerism, inclusivity, and season-ready stock, Moda x Pure will bring together a carefully curated community of trend-driven and ethically minded brands. Positioned at the heart of Autumn Fair – the UK’s most influential B2B event for home, gift, and fashion – this dedicated sector promises high-impact product discovery, timely retail insights, and a dedicated space for networking and business conversion.
Serving as the ultimate buying destination for boutiques and fashion independents, the second edition of Moda x Pure will feature a bold mix of returning favorites and first-time exhibitors, injecting fresh energy onto the show floor. Attendees can expect to see brands like Powder, Killstar, Lisa Angel, Nomads Clothing, and Manhattan Portage, alongside new exhibitors such as One Summer (showcasing resortwear and casual staples), Betty Basics, Baily Bag, Nudie Jewellery, and Arya Fashion.
More than just a platform for product discovery, Moda x Pure aims to be a launchpad for forward-thinking retail. Beyond its curated brand lineup, the sector offers a comprehensive program of expert-led content designed to help independent retailers stay ahead of shifting trends and evolving customer expectations.
At the core of this content is The Retail Corner, where visitors can attend daily seminars, exclusive interviews, and hands-on masterclasses. Topics will span everything from trend forecasting and social commerce to visual merchandising and brand storytelling. The learning continues in the Buyers Retreat, an exclusive oasis offering a relaxing space for buyers to unwind, plan, and connect. Highlights here include sessions on ‘Powering Digital Growth for Small Businesses: How eBay Helps Independents Scale Online’ and ‘Sustainability That Sells,’ focusing on refining eco-strategies and communicating sustainability stories effectively.
UK’s largest B2B retail trade show for Home, Gift & Fashion of the season, Autumn Fair will host over 800 leading brands and 12,000+ retail buyers for four days of high-impact product discovery ahead of the busiest retail season.
