Moroccan textile companies are looking at reaching out to new markets abroad. The country’s industrial strategy has made textiles a priority. Companies are investing in dye finishing, printing and dyeing and knitting. In fact, Moroccan companies participated for the first time at Premiere Vision Salon Manufacturinng Istanbul (March 23-25) with the objective to reach new international markets and canvass outsourcer.

One factor that has always been to Morocco’s advantage is its proximity to Europe. The other is the relatively lower wages and the natural skill and dexterity of its workers, most of whom are women. The textile sector in Morocco covers five types of activity: warp and woof; knitted fabric; jeans; sportswear; and household textiles.

Textiles and clothing sector plays a major role in the country’s economy. It is the top industrial employer, providing about 2,00,000 jobs to 42 per cent of the labor force working in the industry. Textiles represent 40 per cent of Morocco’s industrial exports.

Some advantages the Moroccan textile industry enjoys are market knowledge and a mastery of European standards; ability to meet shipping and delivery deadlines; competitive advantage in transport costs, pricing and service. In Morocco, the state provides platforms, coordination and funding for marketing Morocco’s textile products and capabilities. The country has a simplified and integrated logistics system that guarantees delivery of products on time and allows the manufacturer to concentrate on production.