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Mothercare refocuses on brand management

Mothercare has substantially completed its transition to refocus on brand management and design, development and sourcing of product for its global franchise partners. In the UK, many head office staff are working productively from home but a number of its retail personal are unable to do so. UK government support is being used for around 430 of its Boots Mini-Club retail workers.

The impact of COVID-19 on its franchise partners globally is likely to lead to a “material” impact on Mothercare’s short-term revenues. But it added that the experience it gained as a result of the controlled supply shock that was exerted upon the business at the time of the administration of Mothercare UK and related store closures last November, is proving invaluable. It is currently negotiating with its franchise and manufacturing partners, as it seeks to manage and mitigate the overall impact on both our and their businesses.

The company has made progress in reducing its debt and is in talks with a number of debt providers regarding entering new debt facilities. It plans to focus efforts on helping to preserve the businesses of our franchise and manufacturing partners through even more collaborative ways of working, to ensure both the short term liquidity of our business together with our return to longer-term profitability.