Arun Agarwal, Chief Executive Officer of Dallas-based Nextt is visiting Lubbock this week with a mission to brand and promote Texas and United States’ cotton and interact with cotton researchers at Texas Tech University. He is already promoting Texas cotton as “Lone Star Cotton,” and his recent visit to Lubbock is part of the effort to promote and enhance the market opportunities for High Plains cotton.
Agarwal was impressed with the oil absorbency performance of the cotton based Towelie™ oil absorbent product, which he got introduced to, a few months back. Products like Towelie™ clearly promote the sustainable industrial applications of cotton, added Agarwal Nextt, a $ 500 million company supplies cotton home textiles to giants like Wal-Mart, Costco, Kohl’s, etc. The supplier, who manufactures 600,000 sq. mt. of fabric per day hopes to consume about 500,000 bales of United States’ cotton this year, which can come from the High Plains region.
