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Nike Q4 revenue up 13 per cent

For the fourth quarter Nike’s revenue increased 13 per cent. Diluted earnings per share rose 15 per cent. Gross margin increased 60 basis points to 44.7 per cent. Selling and administrative expense increased 17 per cent. Demand creation expense was up 25 per cent. Operating overhead expense increased 14 per cent.

The effective tax rate was 6.4 per cent, compared to 13.7 per cent for the same period last year. Net income increased 13 per cent. For the full year gross margin decreased 80 basis points to 43.8 per cent. Selling and administrative expense increased nine per cent. Demand creation expense was up seven per cent. Operating overhead expense rose ten per cent. The effective tax rate was 55.3 per cent, compared to 13.2 per cent in fiscal 2017. Net income decreased 54 per cent. Diluted earnings per share decreased 53 per cent.

Fueled by a complete digital transformation of the company end-to-end, this year set the foundation for Nike’s next wave of long-term, sustainable growth and profitability. US-based brand Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

 

 
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