Omnichannel is emerging as the new retail phenomenon that binds all channels of sales seamlessly through technology.

With the focus becoming more and more customer-centric, the retail has to embrace technology.

E-commerce has revolutionized the customer experience, offers a sea of product ranges, discounts, personalization through faster deliveries at specifically chosen times, fast-tracked and unquestioned returns, and more.

This is only going to evolve for the better in the coming years, and there’s need of integration with offline retail through the concept of omnichannel. A recent McKinsey survey in Europe revealed that 80% of the top E-commerce executives agreed on their efforts towards Omni.

Successful Omnichannel originations have been able to merge their functions of the supply chain, product, marketing, and retail to create a frictionless experience.

The Omni mindset is crucial for letting go of traditional practices and adopting new ones to reduce lead times, like moving inventory closer to the consumer through decentralising. The new mindset also manifests into the investment in disruptive technology.

Thanks to technology, various omni solutions are being created in various branches under ever growing retail tree.