US companies that make organic textiles will be given guidelines on appropriate labeling. The guidelines will be given by organisations like Global Organic Textile Standard (GOTS), Organic Trade Association (OTA), and Textile Exchange. Retailers in the US have introduced organic lines. Sales of organic and eco-friendly textiles have seen double-digit growth in the last several years.

One of the fastest growing markets in sustainable textiles is organic cotton. Organics are grown without herbicides or pesticides and processed without bleach or chemical dyes. GOTS is a textile processing standard for organic fibers in the textile supply chain. The aim is to ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing, up to labeling in order to provide a credible assurance to the end consumer.

OTA represents over 9,500 organic businesses across the US. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. Textile Exchange is a non-profit that works with all sectors of the textile supply chain. It provides the knowledge and tools the industry needs to make significant improvements in the areas of fiber and materials, integrity and standards, and supply chain.