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Patanjali’s apparels targets Rs 5,000 crores business

After the success of ayurvedic and herbal household products in the Indian market, Baba Ramdev’s Patanjali be launching its line of apparel, with an initial sales target of Rs 5,000 crores. This will include everything from knitwear, denim, underwear to ethnic and sportswear. Ramdev, hopes to break the stranglehold of foreign manufacturers through this business.

Patanjali Ayurved has achieved a tremendous presence around the globe and throughout India since its inception in 2006. Patanjali, with a turnover of Rs 10,561 crores in fiscal year ’17, has been in close competition with major global brands. It is the second-largest pure-play FMCG giant after market leader Hindustan Unilever.

Acharya Balkrishna, the CEO, is the eighth richest Indian. A confidant of Baba Ramdev, Balkrishna holds a 94 per cent stake in Patanjali Ayurved. Patanjali wants to raise long-term project finance to fund its upcoming food parks. The company, which currently has 50 manufacturing units, wants to scale up production at its existing facilities in Maharashtra, Assam, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh and Uttarakhand. Relatively lower selling and administrative overheads have enabled the company to maintain its healthy profitability margins in a highly competitive market.

 
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