Pitti Uomo 88, a leading international menswear event organised by Pitti Immagine, announced a game as a pre-cursor to soccer, with players dressed in Renaissance-style costumes. To be played on June 15, at Piazza Santa Croce, which also happens to be the opening evening of Pitti Uomo, and will revive a Florentine tradition dating back to 1530? Colour will be a major theme at the next edition of Pitti Uomo.
For its summer edition, to be held from June 16-19, the event is set to host 1,150 brands, as compared to 1,100 last year, including 460 from international destinations. The 88th edition's theme and slogan is 'That's Pitticolor!' Dedicated to the transgender trend that has been emerging on catwalks in recent seasons, Pitti Uomo has decided to get rid of Pitti W, the mini show dedicated to women's pre-collections held as part of the larger event. In its place there will be a new space called ‘Open’, which will host twenty brands, offering ‘accessories and clothing designed to be worn by either him or her’.
‘Touch!’, the space dedicated to men’s avant-garde brands, in the former pavilion occupied by Pitti W will bring together nearly 100 exhibitors, including 70 per cent from abroad. The section Futuro Maschile, meanwhile, devoted to classic contemporary, is doubling its size to welcome around 80 brands. Pitti Immagine has also announced a new collaboration with an international brand: American Saks Fifth Avenue, which will celebrate ‘The Sartorial Italian Style’, showcasing Italian SME collections in the vitrines of its 40 stores for three weeks beginning from June 21. A similar project was launched two years ago with the Japanese brand Isetan that has been extended for two years.
Countless initiatives are expected at Pitti Uomo 88. As previously announced, the guest of honor is Moschino Homme, which will show on the evening of Thursday, June 18. There will be two additional special installations at the show – one by young British talent, Thomas Tait and the other by sculptor-designer Carlo Brandelli for the brand Kilgour.
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