Forget fleeting trends and embrace timeless pieces that echo the infinite cycle of the ocean. That's the essence of Prada's 2024 Re-Nylon collection, where Emma Watson and Benedict Cumberbatch showcase garments crafted with a conscience. This isn't just fashion; it's a vibrant canvas painted with responsibility and respect for our planet.

Prada Re-Nylon isn't merely a collection born in 2019, it's a bold declaration. It's Prada weaving sustainability into the very fabric of its identity, transforming a luxurious material like nylon into a beacon of environmental consciousness. It's not just about eco-friendly fabric; it's about a seismic shift in the brand's DNA. Re-Nylon wasn't just a collection; it was a catalyst. It propelled Prada to ditch virgin nylon entirely, embracing Econyl, a revolutionary regenerated yarn that endlessly recycles without compromising quality.

This commitment ushers in a new era of luxury, one where environmental awareness and "thinking luxury" walk hand-in-hand. Prada Re-Nylon isn't just clothes; it's a conversation starter, a challenge to the industry's status quo.

The 2024 campaign embodies this evolution. With timeless pieces draped on Emma Watson and Benedict Cumberbatch, the collection celebrates conscious luxury against the backdrop of the very ocean it protects.

But Prada's commitment dives deeper than fashion. One percent of Re-Nylon proceeds support Sea Beyond, an educational program co-created with UNESCO to raise global awareness about sustainability and ocean literacy. This initiative underscores Prada's dedication to not just crafting sustainable products, but also nurturing a culture of environmental consciousness.