On February 12, Première Vision Paris closed its doors on the first fully integrated edition. The event was roaring success. After three days of strong business, fruitful meetings and professional exchanges, the show at the Parc des Expositions de Paris Nord Villepinte was a unique event, once again earning strong support of the global fashion industry. Exhibitors and visitors alike affirmed the positivity with high quality contacts and growing sales activities and international visibility, Première Vision Paris, through its six shows, stood out as an important seasonal event.
Around 58,443 visitors visited Première Vision Paris, but steady growth in the visitors at 73 percent showed a slight decline of 5 percent against February 2014 edition. The decrease in attendance was largely due to a decline in Russian visitors, a result of economic and political instability, and a drop in American attendees, whose presence was affected by the New York Fashion Week, held the same week.
Organisers claim that the shows took place in an increasingly complex and evolving international economic and political environment, which could have had much more serious consequences owing to a decline in the global consumption of textiles and apparel, especially in Europe; a slowdown in exports of luxury products towards hitherto untouched territories such as China, but also and especially the Russian market, penalized by a 40 percent devaluation of the ruble since January 2014 and the situation in Ukraine and increasingly concentrated apparel companies, leading to a reduced number of players on the global fashion scene. www.premierevision.com