Puma has appointed Erik Janshen as the brand’s new Vice President for its Direct-to-Consumer business. In this new role, the 46-year-old will oversee Puma's direct sales channels, including its physical stores, official website, and various online marketplaces.
A German executive, Janshen has over a decade of experience in leadership roles within digital sales and DTC operations. In his most recent role, he was engaged as the Senior Vice President VP Digital Sales at Tommy Hilfiger and Calvin Klein under PVH Corp.
To succeedKarthikBalagopalan, who was appointed Managing Director of Puma India last year and had been leading the DTC business on an interim basis, Jansen will focus on enhancing sales quality and offering a seamless shopping experience, both online and offline to consumers.
AmeFruendt, CEO, Puma, affirms, Jansen’s leadership will enable Puma enhance consumers’ shopping experiences through DTC channels, thereby increasing the brand’s recall potential. His innovative approach and passion for consumer-centric strategies will help enrich its DTC business, adds Fruendt.
