Global sports company Puma aims to expand its textile-to-textile recycling innovation, Re:Fibre by producing millions of replica football jerseys containing a minimum of 75 per cent recycled textile waste and other waste materials.
Starting from the 2024/25 season, Puma's football replica jerseys, including those for the Euro and Copa América tournaments, will be made using Re:Fibre.
Building on the success of the 46,000 Re:Fibre jerseys produced in 2023, Puma aims to reduce textile waste and decrease reliance on plastic bottles for recycled polyester products.
To achieve this, the brand is exploring various methods of recycling polyester, such as thermo-mechanical and chemical recycling techniques, to significantly enhance its capacity for recycling textile waste.
The brand aims to create 100 per cent of its polyester products from textile waste, says Anne-Laure Descours, Chief Sourcing Officer, Puma. It also plans to various activities at its New York flagship store, coinciding with the launch of the AC Milan and Manchester City home replica kits.
On July 20, 2024, the brand will sell one hundred limited edition badges, upcycled from match-worn jerseys by Jack Grealish and Christian Pulisic in stores.
On July 21, 2024, Andrew Burgess, Voice of RE: Generation, Puma will lead three upcycling workshops, teaching fashion enthusiasts techniques to customise and upcycle clothing to extend its lifespan.
