PVH Corp plans to join the US Cotton Trust Protocol to further its sustainability efforts. As per Sourcing Journal, the initiative offers a new system for responsibly grown cotton that publishes annual data for six areas of sustainability in line with the United Nations Sustainability Goals (SDGs).
Launched in 2020 after a year-long pilot phase, the program has since attracted more than 450 brands, retailers, mills and textile manufacturers including Levi Strauss & Co, Gap Inc, Advance Denim, Contempora Fabrics, Cotswold Industries Inc, Frontier Yarns, etc. It provides verified data on sustainability practices from US cotton growers and access to aggregate year-over-year data for water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency. It uses independent third-party verification to ensure cotton is more sustainably grown and carries lower environmental risk than other cotton fibers.
Owner of brands such as Tommy Hilfiger, Calvin Klein, Warner’s, Olga and True & Co, PVH Corp has been transparent about its aggressive sustainability targets, including its goal to sustainably source 100 percent of its cotton by 2025. Last year, the company joined a number of other sustainability initiatives such as the Ellen MacArthur Jeans Redesign program and the Denim Deal, multi-stakeholder initiatives to increase the use of recycled fibers in fashion. The company’s commitment to sustainability aligns closely with the goals of the US Cotton Trust Protocol.
