Fast fashion pioneer r21 Holdings has made three new appointments. Laurie Van Brunt was appointed President and CEO of the company. Van Brunt was earlier engaged with Chico’s FAS, Inc, where she was President of Soma Intimates from 2010 to 2017. Here, she led the transformation of the company by repositioning the brand as an omni-channel intimates brand and elevating the fashion aesthetic to fill an opportunity in the market, growing sales from $87 million to $350 million.

Michele Pascoe has been named Senior Vice President and Chief Financial Officer of the company. Pascoe was earlier with from Alvarez & Marsal, a financial consulting firm, where she provided financial advisory services for various retail organizations. She began her fashion business career at the Warnaco Group in 1989. She remained in the company assuming progressively more senior positions in the intimates, sportswear, and swimwear brands.

Stephen Sommers has been named Senior Vice President and Chief Marketing Officer of the company. Employed earlier as Vice President Global Brand Marketing from 2012 to 2016 at Under Armour, the sports apparel company, where he focused on brand marketing by both category and lifestyle, and delivered major campaigns for bricks and mortar, digital and ecommerce, as well as building categories such as footwear.