Reebok has unveiled a new initiative in the field of digital fashion with its launch of 'Reebok Impact' on Instagram. Merging the world of sneakers with artificial intelligence, this innovative experience allows users to design personalised digital footwear.

The interactive platform invites Instagram users to embark on a creative journey by sending their photos via DM to @reebokimpact. Through real-time conversations with Futureverse's AI, users can design bespoke Reebok digital sneakers inspired by the colors and styles of their submitted images. Whether it's the iconic Pump, Classic Leather, or Club C models, individuals can select their preferred Reebok shoe and further customise it with AI-generated artwork.

This unique experience is offered at no cost for up to four digital sneaker creations. Users can then share their designs or opt to purchase them as game-ready files compatible with popular platforms like Unreal Editor for Fortnite (UEFN) and Roblox. These digital creations will also integrate seamlessly into various virtual experiences, including the highly anticipated AAA MMO game OPEN, developed by the minds behind Ready Player One.

Todd Krinsky, CEO, Reebok says, Reebok Impact is a groundbreaking initiative to engage a broader audience and revolutionise the digital fashion landscape.

Moreover, the platform enables users to discover incentives for real-life sneaker purchases, fostering deeper engagement and connection with the brand.

Shara Senderoff and Aaron McDonald, Co-founders, Futureverse, view Reebok Impact as the beginning of a journey that sets the future of fashion by merging personal expression with AI-driven innovation.