GapKids has announced a new limited-edition collection with actress and former Gap campaign super star, Sarah Jessica Parker, launching in Spring 2018 at GapKids stores in the US, Canada, the UK, France, Italy, Greater China, Hong Kong and Japan and online. Parker became a popular name in the fashion industry following the TV show ‘Sex and the City’.

The actress launched her namesake label, SJP by Sarah Jessica Parker, in February 2014, and also launched collaboration collections with Nordstrom and Tome among others. In 2016, Parker opened the first retail location of her brand and in 2017 opened a store at the Bellagio in Las Vegas and launched a handbag line called, ‘The Seven Essentials.’

Of late, Gap has been increasingly focussing its attention on children’s clothing. The clothing retailer in October launched a ‘Baby Gap Outfit Box’ subscription service which offered five mix-and-match pieces every 3 months and launched a similar service for Old Navy in November offering clothing for children ages 5 through to 12. Gap has recently increased its same-store sales forecasts for 2017 after having reported a 3 per cent increase in overall third quarter same-store sales.