To be held from Sep 03-07, 2025, the 2025 Spring/Summer Seoul Fashion Week will connect 95 Korean brands with 120 global buyers. The event will showcase the upcoming year's spring and summer collections at Dongdaemun Design Plaza (DDP) and other key fashion districts across the city.
Since its inception in 2000, this annual event has aimed to elevate K-fashion on the global stage by strengthening the international networks of domestic designers and fashion brands, linking them with buyers from around the world.
This year, the event will focus on enhancing exchanges and maximising contract opportunities through a more robust business program. It will feature prominent apparel brands including Youser, Julycolumn, Ulkin, Eenk, Bonbom, Amomento, and Marhenj.
Prominent international buyers, such as France's Prendang clothing store, Japan's Daimaru department store, and Singapore's Club 21, will also attend the show, highlighting the high expectations for the event.
The tradeshow will feature one-on-one business consultations at each brand’s pop-up booth, with a total of 62 brands—spanning women’s clothing, unisex, men’s clothing, accessories, and jewelry—scheduled for around 15 buyer consultations each.
Additionally, first introduced at the 2024 Fall/Winter Fashion Week, the showroom tour program will be expanded this year. This program allows buyers to visit designer showrooms for in-depth consultations. Due to its success in enhancing brand understanding and securing orders, the program will now include Hannam, alongside Seongsu and Cheongdam.
A total of 28 brands will participate in the expanded showroom tour, featuring 18 operating showrooms. Each showroom will host approximately six buyer consultation sessions.
Furthermore, this year’s Seoul Fashion Week will introduce a new presentation program aimed at international buyers and media. Designer brands such as Seokwoon Yoon, Eenk, Boncom, Mmam, and Hyosung TNC, a chemical manufacturing company, will present their collections at DDP and Hannam-dong showrooms.
Sustainable fashion will be a key focus of this year’s event, emphasised through presentations, exhibitions, and resource circulation projects. Under this theme, Hyosung TNC will make a presentation on eco-friendly materials, including fabrics made from recycled fishing nets. Designer brand PartsPartswill host an exhibition titled ‘Zero Waste Design Philosophy and Sustainable Fashion.’
Seoul Fashion Week provides a crucial opportunity to Korean designers and brands to create global business prospects, says Choi Pahn-kyu, Head-Creative Industry Planning Bureau, Seoul Metropolitan Government. The tradeshow enables the governmento help international buyers recognise the potential of the K-fashion industry, fostering greater collaboration and achieving tangible results, he adds.
