Italo-French premium jeans brand, Shaft Jeans has launched Shaft Pixel, a new style achieved through a 100 per cent Made-in-Italy digital printing process.
This innovative technique reproduces jeans elements and the characteristics of a worn-denim effect through a digitally placed print.
These jeans are created by printing the denim surface effect directly onto the fabric, eliminating the need for post-production garment treatments. This process significantly reduces raw material consumption, water usage, and chemical reliance, while also cutting production times and minimizing textile waste.
Founded by designer Monsieur Shafir in 1968, Shaft Jeans has been revitalized since 2004 under the leadership of Francesca Bacci, an experienced Italian jeans entrepreneur, and her children Letizia and Lorenzo Palchetti Tosi. Through Manifatture Twins Srl, they have infused new life into the brand while preserving its core DNA and high-quality standards, adapting it to meet the demands of contemporary consumers. The company launched Shaft Pixel jeans in Milan on February 28, 2025 during a guerrilla marketing event.
These jeans feature a wide-leg trouser fit and are crafted from a unique sweatshirt-like material composed of 63 per cent organic cotton, 34 per cent polyester, and 3 per cent elastane. Currently, they are sold exclusively on the Shaft Jeans website, priced at €437 for international markets and €349 for Italy. The company plans to offer custom-made and made-to-order versions of these jeans in physical retail stores in the near future.
