Organised amidst vibrant spring scenery, the Fall/Winter edition of Shanghai Fashion Week attracted many noted personalities from across the globe, including the esteemed Japanese designer Naoki Takizawa, alongside the iconic Chinese brand Le Fame, renowned for its contemporary Shanghai flair.
Under the overarching theme of ‘Chainborne,’ this year's Shanghai Fashion Week aimed to foster profound integration among diverse stakeholders through a bustling lineup of fashion extravaganzas, trade exhibitions, and showroom presentations.
Embracing the digital age, Shanghai Fashion Week partnered with Douyin (TikTok China) to unveil digital fashion spectacles and spotlight distinctive Chinese designers to a staggering audience, amassing up to 117 million views.
Leading the charge in this fashion marathon was Le Fame which unveiled its Fall/Winter 2024 ready-to-wear collection.
Dubbed the ‘Modern Shanghai Trilogy,’ the collection was launched in three captivating chapters: ‘Shanghai Glamour,’ ‘Shanghai Moonlight,’ and ‘Shanghai New Classical.’ Teaming up with the independent designer Zhong Zixin, Le Fame drew inspiration from the glamorous era of the 1920s intertwined with the essence of modern ‘Shanghainese womanhood. ‘
Meanwhile, amidst the whirlwind of Shanghai Fashion Week, the 2024 Fall/Winter Mode Shanghai Fashion trade show beckoned a multitude of domestic and international trailblazers. Mode played host to 11 vibrant showrooms, nearly 300 brands, and enterprises, with overseas exhibitors comprising nearly half, many boasting a rich background in the supply chain.
An esteemed luxury down jacket brand, Raxxy dazzled audiences with its innovative 3D reconstruction technology and a slew of patents for groundbreaking craftsmanship techniques. Drawing inspiration from traditional Chinese bamboo weaving, William Shen Founder, heralded a new era of fashion innovation, poised to captivate the global stage.
A brand rooted in the cashmere supply chain further enriched the tapestry of Mode by launching its latest collection in collaboration with fashion maven Siqiyoung and Douyin
Another brand, M Space delved into the realms of sustainable fashion development and innovative business models, igniting dialogues on AI intelligence, e-commerce channels, and supply chain enhancements.
Thierry Andretta, Global CEO, Mulberry, lauded the burgeoning landscape of sustainable fashion concepts in China, vowing to harness AI intelligence to propel the brand's sustainability agenda forward.
Echoing these sentiments, Wang Junhong, Executive Director and Vice President of Lilanz Group, emphasised the imperative for brands to thrive sustainably, fostering a symbiotic relationship between business success and broader societal contributions.
Hailed as a cornerstone of Shanghai Fashion Week, Ontimeshow continued to carve its legacy as the preeminent invitation-only fashion trade show in China, by attracting global fashion luminaries and catering specifically to the burgeoning Chinese market. Held under the leadership of Gu Yeli, Founder, the show highlighted the indispensable role of collaboration amidst the evolving retail landscape.
