Fast-fashion giant Shein plans to significantly increase its product testing this year. The e-commerce company aims to conduct 2.5 million product safety and quality tests in 2025 as against 2 million conducted last year. It also plans to invest $15 million in compliance initiatives this year.
This move comes after the European Union issued a warning about potential fines if the company doesn't address concerns regarding unsafe and hazardous products sold on its platform.
Beyond selling its own-branded apparel in 150 countries, Shein also operates a marketplace where sellers offer toys, gadgets, and homeware, shipped directly from factories - mostly in China - to consumers worldwide. Since launching its marketplace, Shein has terminated partnerships with over 540 sellers due to compliance breaches.
Earlier in the week, the EU's Consumer Protection Co-operation (CPC) network, comprising national consumer authorities and the European Commission, informed Shein of practices that violate EU consumer law. The company has been given one month to respond to these concerns.
