Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Sritex sees business opportunities in terror stricken Europe

For Indonesian textile giant Sri Rejeki Isman (Sritex), the security concerns in Europe caused by a series of terrorist attacks and an influx of refugees from war-torn Middle Eastern countries has presented an opportunity to expand its military uniform business, under the brands Sritex and SRX. The company is intensifying its approach to affected countries, in the hope of tapping into the spillover from their defense budgets.

Sritex corporate secretary Welly Salam says, they are eyeing three countries in Europe, some former Soviet Union countries, to export military and fashion items. Sritex, exports military uniforms to 30 countries and aims to increase export proportion gradually from 49 to 60 per cent by 2018. Among its biggest overseas customers are Germany, Malaysia and the United Arab Emirates.

Apart from efforts to open up new markets, Sritex, has also been developing an additional production facility at $245 million to boost its annual production since 2014. The new facility, located in the Central Java city of Sukoharjo, will support its existing factory, which currently runs at a 90 per cent utility rate and employs almost 18,000 workers. Once completed by this year-end, the new plant will add to the total capacity of Sritex’ annual production by 16 per cent to 654,0000 bales of thread; weaving 50 per cent more to 120 million meters of greige fabric, dying 100 per cent more to 240 million yards of fabric and tailoring 67 per cent more to 30 million pieces of attire.

The half-century-old firm buys raw material, like cotton, 100 per cent from Australia and the US, 50 per cent of its polyester comes locally and 50 per cent of its rayon locally as producers of the two materials are also limited in the country.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo