Esteemed New York City-based brand celebrated by luminaries like Oprah, Beyoncé, and Selena Gomez, Telfar has launched a new collection titled, ‘Telfar Denim.’
Dubbed a ‘modular denim system,’ the collection includes a range of unisex garments, including jeans, shorts, skirts, and jackets. Each piece is meticulously crafted with unique features, such as three-panel segmentations, frayed cutout thighs, and deep pockets, ensuring both style and functionality. Custom hardware and debossed leather patches add a touch of luxury to the collection.
One of the collection's standout features is its commitment to inclusivity. Telfar spent over two years perfecting the unisex fit, leveraging its TeflarTV platform to fit the garments on hundreds of diverse bodies. This dedication to diversity ensures that the collection is accessible to a wide range of individuals, with sizes ranging from 2XS to 2XL.
Moreover, Telfar is disrupting the traditional fashion calendar by eschewing the typical showroom system. Instead, the brand is ‘building a wardrobe block by block,’ emphasising longevity over fleeting trends. This approach reflects Telfar's vision to re-center apparel on its own terms and challenge industry norms.
Sustainability is also a key focus for Telfar. The collection features cotton and organic cotton denim in black and indigo washes, sourced responsibly to minimize environmental impact. By prioritising sustainable materials and manufacturing processes, Telfar ensures that its garments are not only stylish but also eco-conscious.
In terms of accessibility, Telfar is making strides to ensure that the collection is available to a wider community. By securing the right manufacturing and materials, the brand aims to cater to more than just seasonal shoppers, fostering a more inclusive and sustainable fashion landscape.
Telfar Denim is now available on the brand's website, with prices ranging from $110 to $240. With its innovative design, commitment to inclusivity, and sustainable practices, this collection solidifies Telfar's position as a trailblazer in the fashion world.
