Tencel has launched a site dedicated to its 2020 Earth Month campaign with brand partners in home and apparel.
The site launched April 3 to mark the 50th anniversary of Earth Day. It will highlight one of Tencel’s brand partners and their work to support environmental responsibility.
Home brands taking part include Bearaby, Farm to Home, West Elm, Molecule, QE Home and The Company Store. Apparel partners include Athleta, Bella Dahl, Bleusalt, BN3TH, Boyish, Calitas Intimates, Closed, Eileen Fisher, Guess, Hanky Panky, Kings of Indigo, Lucky Brand, Mara Hoffman, Mavi, Metawear, MeUndies, Orvis, Paperlabel, Patagonia, Triarchy and Yes.
Each brand is focused on working to decrease their environmental impact, and their use of Tencel fibers part of the effort. The initiatives range from reducing water usage in their production process, working only with low impact fibers, ingredients, and materials, and supporting incredible environmental causes, including the United Nations Sustainable Development Goals.
