Mobile technology has now reached the textile town Tirupur in Tamil Nadu. Spinners are now using a newly designed mobile app that helps them track the demand-supply challenge. Indian Texpreneurs Federation is the force behind this app. It has selected 80 mills operating in polyester and polyester yarn with a capacity of 20-lakh spindles for this pilot project. The app lets the mills update the last-sold price of their yarn, stock position and related market data. The survey will be conducted periodically in a month to arrive at a standard price list of yarn from Tamil Nadu mills.

The application while protecting the identity of the mill entering the data about prices and stock, provides pure statistics such as average yarn selling price over the last week and average stock positions. The result of this exercise over the last four months was that the excess capacity gave buyers an upper hand and led prices of polyester cotton yarn down from Rs 185kg.Over the past few weeks in operation, the new system has helped Tirupur mills to find buyers for their yarn as high as Rs 161 kg.