Tommy Hilfiger joined the Spinnova consortium in late 2025, marking a strategic shift from experimental capsule collections to industrial-scale circularity. By joining this collaborative model, the PVH-owned brand gains priority access to a fiber that is arguably the ‘holy grail’ of sustainable textiles: a wood-and-waste-based material produced without harmful chemicals, dissolving pulps, or side streams. As the European Union’s Strategy for Sustainable and Circular Textiles begins to enforce stricter ecodesign requirements, Tommy Hilfiger is positioning itself ahead of the curve. The Spinnova fiber boasts a staggering environmental profile, utilizing 99 per cent less water and emitting 65 per cent less CO2 than traditional cotton production. This partnership is not merely about aesthetics; it is a defensive move to secure a supply of compliant, high-performance materials in a resource-constrained market.
Decarbonizing the premium apparel value chain
The integration of Spinnova across Tommy Hilfiger’s diverse product categories represents a major test for ‘Next-Gen’ materials in the premium retail sector. While many sustainable fibers struggle with durability, Spinnova’s mechanical process maintains the natural strength of the cellulose. We are pleased to welcome Tommy Hilfiger to the consortium, says Pedro Brito, Senior Commercial Manager, Spinnova. Their commitment aligns with our mission to scale textile materials that don't compromise the planet. This move follows a successful case study with Adidas, which proved the fiber could withstand the rigors of performance wear. For Tommy Hilfiger, the challenge lies in scaling this to meet the demands of a global supply chain while navigating the higher price premiums associated with early-stage fiber tech. However, with the sustainable apparel market projected to reach $20 billion by 2030, the investment serves as a crucial pillar for long-term brand relevance.
Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle brands, offering high-quality apparel, footwear, and accessories. Owned by PVH Corp, the brand is a cornerstone of a portfolio that generated over $9 billion in annual revenue in recent fiscal years.
