Global lifestyle company True Religion has launched its debut denim shapewear range titled, ‘True Booty Perfector.’
Available in full-sizes and three fit options, these jeans offer customers a lifted and boosted profile thanks to their cleverly curved back yoke construction. The stretch material used to crafts these jeans also provides exceptional retention.
True Religion jeans are preferred by women who love to flaunt their curves, says Tina Blake, Senior Vice President-Women’s Design and Brand Image. These jeans are reserved by women for special occasions, date nights, and whenever they want to look their best, she adds.
Growing significantly since Blake joined the company 18 months ago, the womenswear division of True Religion aims to level the playing field for its women’s and men’s segments. In the last 12 months, the brand’s women’s business has grown by over 20 per cent with double-digit comp growth.
Earlier this year, True Religion signed American rapper, style icon and Grammy nominee Saweetie for its ‘Go There’ Spring 2024 campaign.
