UBM Fashion recently launched its first combined NY Men’s and Women’s marketplace.
The highlight of this show is the BLUE @ PROJECT, its premium denim area, which will feature the latest offerings from the hottest brands.
The area has been positioned in the front of the show to merchandise it with its own point of view. It’s also strategically positioned at the nexus between the men’s and women’s sections.
To further entice shoppers, UBM Fashion is launching THE FOUNDRY @ PROJECT, which is designed to create a one-stop shop for buyers looking to complete their assortments.
The Raleigh Denim+ brand will debut some limited edition pieces at the show. The brand is also working with Bernhardt Design on a new furniture collection and another big development that it’s keeping mum on for now.
The S.M.N brand marries the understated, elegant visual merchandising with the aesthetic.
It offers garments that range from $190 to $300 on average and spans up to $550 for a capsule created in Japan.
