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Wrangler innovates and launches ‘Keep you warm’ denim

Wrangler has recently introduced denim that comes with a unique feature of keeping warmth. The range is available in iconic fits and is also water resistant.

The range consists of jeans that are woven in thermolite fibres which help in retaining the warmth without any extra weight. Thermolite, Invista’s premium fabric technology is basically a hollow core fibre, which simulates the fur of a polar bear and traps air to give added insulation.

Wrangler has used thermolite fabric in its insulated fabrics that are full of functional details. For this season, the brand has made use of warming wool, corduroy and premium real down in its collection. The trial of the ‘Keep you Warm’ collection was conducted at a specialized test institute in the US and each piece is labeled with the temperature at which it can be worn.

Wrangler is on a mission to offer unique pair of jeans with functional features for its denim consumers.