American denim and lifestyle brand Wrangler has launched a new headwear collection through a multi-year licensing agreement with headwear innovation lab, CapX.

A part of Wrangler's strategic effort to evolve into a broader cross-category lifestyle brand, the agreement leverages CapX's advanced design and manufacturing capabilities. The first collection is set to be launched this month

The collection is being designed to reflect Wrangler's denim heritage. It features distinctive elements such as the iconic 'W' stitching, copper hardware, and leather patches sourced from the same suppliers used for their jeans.

Each of the caps in this collection features a model number printed inside the lining. This number corresponds to one of over 45 standardized shapes developed by CapX, aiming to educate consumers on specific fit and structure and make it easier for them to find similar styles they love in the future.

The collection is designed to complement the lifestyle of the core Wrangler consumer - one who values quality, comfort, and character in their everyday essentials.

Viewing headwear Wrangler sees a significant opportunity to reach a broader audience in new ways. The company blends their long history of American style with CapX's innovation and standardized approach to fit.