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WRAP guide targets sustainable fashion

WRAP has produced a Sustainable Clothing Guide to share best practice on how to design, produce, and sell sustainable clothing. The charity is looking to encourage designers and technologists within brands and retailers to use the guide to embed durability in products by making them last longer and so they can easily be repaired and reused.

Extending the life of clothes by nine months of active use would reduce carbon, water & waste footprints by 4-10 per cent estimated by WRAP. A number of cases studies illustrate how small changes can make a difference. Those involved include ASOS, COS, John Lewis, New Look and Ted Baker.

The Textile Recycling Association was involved in the guide through WRAP’s work on the Sustainable Clothing Action Plan. Director Alan Wheeler says that it was generally believed that 80 per cent of a product’s environmental impact is decided at its design stage and this was more or less true for clothing.

There is a need to sell more clothing that is better quality and that is more durable to improve the overall sustainability of the clothing supply chain, being physically durable it needs to have emotional durability as well.

He further stated that there was no point having an item made to last but then going out of fashion so quickly that it sits in a cupboard for several years before being discarded. A well-designed garment would take into consideration how easily it can be recycled after it can no longer be reused.

 
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