Indian customers are becoming more fitness oriented and adopting yoga in their daily lives. There has been a remarkable traction in products ranging from yoga mats to athleisure wear.

Yoga products under the sports category have seen a growth of over 225 per cent year on year. Urban cities have dominated this category with a 40 per cent demand; the top four cities being Mumbai, Delhi, Bangalore and Hyderabad. The other 60 per cent comes from Tier I, II and III cities. Yoga mats lead this category.

The introduction of an International Yoga Day and the fitness wave among millennial have made active wear more mainstream. With running, cycling and yoga becoming part of individual lifestyles, and corporates pushing fitness, active wear is fast replacing casual attire.

Active wear has become a new segment of casual or even professional wear, which is slowly eating into the share of regular T-shirts. For every four T-shirts bought, the third or fourth is a sporty or a yoga T-shirt. In bottom wear, yoga pants are eating into the share of formal trousers, khakis or denims. Denim players are coming with yoga pants-like variations in denims.

While active wear is at a 30 per cent premium compared to its casual counterparts, the category is witnessing a compounded annual growth rate of 25 per cent.