Inditex, the fashion retail group that owns Zara, has invested 15 million euros in the 'Regenerative Fund for Nature' project, which aims to promote sustainable agricultural practices.
The initiative was launched by Conservation International and Kering in 2021, and Inditex's investment will be used to scale up regenerative agricultural systems in man-made cellulosic fibres and cotton.
The fashion industry is heavily reliant on agriculture and its raw materials, and the collaboration seeks to push for sustainability by supporting regenerative practices. These practices aim to increase soil fertility and function, restore water cycles, enhance biodiversity, and store carbon.
Conservation International, which currently operates projects in over 100 countries, aims to transform one million hectares of crop and grassland into regenerative agricultural systems by 2026 through the Regenerative Fund for Nature. The organization works with governments, companies, civil society, Indigenous peoples, and local communities to promote sustainable practices that benefit both people and nature.
By supporting regenerative practices in the fashion industry, Inditex and Conservation International hope to promote sustainability and help protect the environment.