The flagship brand of the Inditex Group, Zara is set to unveil a new campaign for its highly anticipated collaborative collection with renowned Italian designer Stefano Pilati.
Captured by acclaimed American photographer Steven Meisel in New York, the campaign features Pilati alongside supermodel Gisele Bündchen, showcasing standout pieces from the ‘Stefano Pilati x Zara’ capsule collection.
Known for his timeless elegance, Pilati brings his signature style to the collection, featuring fluid fabrics and perfectly tailored silhouettes that blend refinement with effortless sophistication. Comprising 30 pieces designed for both men and women, the collection also includes an extensive selection of accessories such as shoes and leather goods.
A part of Zara’s ongoing strategy to elevate its brand through partnerships with influential designers, the collaboration is expected to reflect Pilati’s distinguished career, which includes pivotal roles at prestigious fashion houses like Yves Saint Laurent and Ermenegildo Zegna. Currently focused on his personal label, Random Identities, Pilati has gained a cult following for his avant-garde, gender-fluid designs.
Over the years, Zara has worked with notable names such as Cuban-American designer Narciso Rodríguez, Dutch creative collective Kassl Editions, and South Korean label Ader Error. The latter marked Zara's entry into the digital world with a presence in the Zepeto metaverse. More recently, Zara collaborated with British stylist Harry Lambert on a vibrant, circus-themed collection.
Beyond fashion, Zara's sister brand, Zara Home, has also pursued high-profile collaborations, including a recent partnership with the renowned French publishing house Éditions Gallimard.
Founded in 1974, Zara ended 2023 with 1,811 stores worldwide, a mix of company-owned and franchised locations. As part of the Inditex Group, which also includes brands like Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, and Lefties, Zara continues to be a key player in the global fashion market.
Under the leadership of Marta Ortega, Co-Founder, Inditex reported strong financial performance, with revenues rising by 7.2 per cent Y-o-Y to €18.065 billion in the first half of the current fiscal year. The company is also expanding operationally, with new directors joining its executive committee for the Bershka and Stradivarius brands, and Zara pushing forward its commitment to sustainability with the development of a second-hand platform. Additionally, the brand is enhancing its digital presence through the launch of Zara's livestream shopping service.
